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The Four

the Hidden DNA of Amazon, Apple, Facebook, and Google
Nov 27, 2017StarGladiator rated this title 5 out of 5 stars
Although I might not agree with all of this author's sentiments and opinions, you will not find a more informative and accurate book anywhere regarding Amazon, Apple, Facebook and Google and their cumulative onslaught! This guy is terrifically spot on! Whether stating that 1 in 6 people on the planet post to Facebook, or that America is or is becoming a nation of 3 million masters and 350 million serfs, or the large numbers of former employees from WPP now at Facebook and Google [to realize the significance of this - - the 2008 presidential casmpaigns of Obama, Clinton and McCain were managed by that London-based multinational PR firm, WPP], this author knows his stuff! [On a recent Seattle/NPR radio news show, the former state attorney general - - the dude who filed a lawsuit against the Obama Administration against the ACA - - incorrectly claimed that Bezos founded Amazon in Seattle due to the pool of local software talent. WRONG, WRONG AND WRONG! It was strictly due to the state's tax structure - - from the very beginning Amazon utilized large numbers of foreign visa workers for their tech stuff. The former state A.G. understands nothing of the business/financial world, whereas Prof. Galloway knows the entire spectrum!]