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The Age of Persuasion

How Marketing Ate Our Culture
Sep 17, 2014WVMLStaffPicks rated this title 4 out of 5 stars
The ad men behind CBC Radio’s The Art of Persuasion tell a fascinating and entertaining story of how modern marketing developed from the early players, through the era of the Mad Men of the 1960s, to the present. With insider anecdotes and examples drawn from pop culture, they probe into the day-to-day workings and ethics of the rapidly evolving world of marketing and how it is shaping our culture.