How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (every Once in A While) Change the World

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (every Once in A While) Change the World

Book - 2015
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A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.
Publisher: London :, Thames & Hudson Ltd.,, [2015]
Copyright Date: ©2015
ISBN: 9780500518267
0500518262
9780062413901
0062413902
Branch Call Number: 741.6 B478h
Characteristics: 320 pages : illustrations (chiefly color) ; 27 cm
Alternative Title: How to

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pioii
Aug 23, 2017

Rendition of Art and Theory/Legend Crossroad Lesson and Bible Thumping Families I have expressed in Cartoon Movie and English Genre Magazine and Non Behavior Modification Public. Can Check this Painting "Likeable Clouds" Author Design to Sell Things Like Things Explain Things.

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nparrish
Sep 13, 2016

Wordy, pretentious display of below-average non-art. Pompous recollection by an overrated elitist for people who over-think their craft. Barely even enjoyable as a flip-through.

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