To Sell Is Human

To Sell Is Human

The Surprising Truth About Moving Others

Book - 2012
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"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"--
Publisher: New York : Riverhead Hardcover, 2012
ISBN: 9781594487156
Branch Call Number: 158.2 P655t
Characteristics: 260p. : ill

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litton2
Jan 20, 2017

So much fun to read that you forget that you are supposed to be learning. Also, this book helps us all become better people by following Pink's ABC's of sales. Attunement, buoyancy and clarity. Read this and you'll find fun takeaways that you will experiment with in everyday life.

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notthatjenn
Oct 17, 2014

The S word...sales. So many of us don't want to do it, or think we shouldn't have to, except that we're actually selling ideas all day long. We sell to get along with friends, to make happy families, and to be successful at work. The only question is: do you want to be good at it?

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