In Pursuit of Elegance

In Pursuit of Elegance

Why the Best Ideas Have Something Missing

Book - 2009
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What made the Sopranos finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements¿seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what¿s ¿not there¿ often trumps what is. In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.
Publisher: New York : Broadway Books, c2009
Edition: 1st ed
ISBN: 9780385526494
Branch Call Number: 153.35 M451i
Characteristics: vii, 216 p. : ill. ; 22 cm


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JCLKimG Mar 15, 2013

This would be a great read for business book clubs. If you enjoyed this, be sure to check out May's follow-up book: The Law of Subtraction.

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