Free

Free

The Future of A Radical Price

Book - 2009
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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Publisher: New York : Hyperion, 2009
ISBN: 9781401322908
Branch Call Number: 658.816 An23f
Characteristics: 274p

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lsj
Dec 04, 2009

A good read for anyone who has ever wondered how anyone makes a profit from a Web site or how musicians can still make money while giving away their music/having endless copies of their music made. Chris Anderson's style is easy-to-read (i.e. not loaded with jargon).

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HRuhl
Dec 10, 2009

An excellent discussion of how businesses are adapting (or failing to adapt) to internet-enabled business models. Concrete, pertinent examples are featured throughout the book.

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