And Then There's This
How Stories Live and Die in Viral CultureBook - 2009
A journey along the unexplored frontier of the churning and rambunctious viral culture. Covering this world - watching new bands promote themselves, reporting on a website contest while secretly entering it and creating a site that aggregates all blog smears against the presidential candidates - Bill Wasik ends up conducting six experiments. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into people's brains - and they're not who readers might think.
Publisher: New York : Viking, 2009
Branch Call Number: 303.483 W28a
Characteristics: 202 p. : ill. ; 24 cm